Importance of Content Relevance in Content Marketing
Content relevancy is an important factor for ‘Content Marketing’. The best thing about being an accomplished content marketer is that, you would have sound knowledge on the topic you are sharing with the audience. In fact, you would have equal knowledge about your products and services to that of the SMEs in your organization. So that you can give content relevancy in what you are writing and it will give positive results in content marketing.
Best Content Marketing Research on the Topic
Interestingly, content marketers know more about the product than anyone else, since the marketers would do extensive research about the topic, analyze and understand before penning their thoughts on it. In addition, the marketers will understand the technical specification comprehensively about the product. There are a few underlying things that are also understood clearly to make the product work. It is crucial to present even minute information about the product to the customer, since they have right to know everything it prior to buying. This is also an important factor in content marketing. Doing proper research on interests on topics. What sort of interests do the users will be having on topic. If it say clearly, to conduct content marketing research about the interest of users on the contents.
Basically, the buyers who are in direct need of the product will not care about all these technical specifications and other details or content marketing will not effect in this areas.
The tips & tricks to attract customers /
The type of content marketing that is required.
Content Marketing should tell how the product is beneficial for the buyer and how it makes their lives easier. It is important for you to discuss about the product features in detail. In addition, you also need to tell how your product is unique to your rivals and what unique features it possesses. A good content marketing can make reach to the potential customers this way.
For instance, if you are buying a pair of high heels, then women expect the heels to be gorgeous on their feet and eye-catching. This should be clearly conveyed by the marketer to the audience to let them understand why they need to buy the heels of that particular brand and how comfortable it is for the people wearing it. If you are able to make the customers understand these things, we can say your content marketing is a success.
The hybrid cars are creating waves in the market not just because they are fuel efficient, eco-friendly and saves money, but actually they give a sense of feeling to the user that they are saving the world buying a fuel efficient car that will not pollute the environment.
While doing content marketing, make it easily understandable to the customers. Means, you need to explain the content that is easy for the readers to understand. And, your content will be meaningful only when you tell the features of the product in a customer-centric way.
Check the product features
You need to go through the blog post that was thought provoking and has influenced the audience and make a note of all the features that you have discussed
• Product limitations
• How it works
You need to add all these points in a fresh document and start to write about another product in the same format to do content marketing.
You need to tell the final words about the product in a beautiful way that it should compel them to buy your product. You need to fill confidence in the customer with your words. This is an important content marketing tip that you should understand.
For instance, another content marketing tip is, you can tell them the experience you have in providing a service and how it helps you to solve your business challenges.
Also, if you are offering any online or offline course, you can tell them how attending the course would change their business strategies and keep them ahead of the competitors.
In addition, if you are selling a jam that has no additives or preservatives, then you can tell the audience about the benefits of consuming it.
In an influential article, you can discuss what exactly you are offering to the customers and how it is useful to them. These are all different types of content marketing tips and tricks.
Not all the benefits are same
There are a few copywriters who emphasize a few features in the product that the product does not really holds.
Undoubtedly, you will manufacture a product that is more or less similar to your rivals, but has a few extra features. You need to highlight the benefits of your products and services clearly that would benefit your target audience. This content marketing tip may deliver miraculous results that your audience want.
Basically, a few customers will not care about the benefits when they are in need of a product similar to the ones you are selling. They just go ahead and buy it.
Few of the benefits that audience can reap after using the product include
• Stabilize blood chemistry levels
• Reduce project implementation span
• Excel in writing an essay for a competitive exam
Basically, when you explain the audience about the product by marketing its benefits, this may not compel the audience to buy the product instead you need to promote the products in the below ways;
• Lose weight without starving
• Get a new project and become a hero in your organization
• Feel like you have gave a great parenting as your kids got enrolled in the best colleges
Features also matters
Features are the best way to tell how and why your product is unique and effective over the products sold by the other companies. The features that are customer-focused will compel the customers to buy your products.
Few of the features that you can convert into benefits and present to the customers include;
Take this nutritional program to stabilize your blood chemistry level and eventually lose weight by suppressing your appetite.
Our proven techniques will let you to deliver the project before the deadline and cut down the project budget to a great extent which makes you the hero of the organization.
This course will let you learn the tips to write an interesting essay in the competitive exams easily, thus helping you get enrolled in the best college of your town.
Try to tell the benefits that the product really offer rather than faking the customers.
You need to provide the benefits that they customers are looking for.
You need to make sure that the benefits you identified are the ones that the customer wants than they need it.
Customer would not show interest in buying the product that offers what they need instead would like to buy the product that is offering the benefits that they want. Therefore, it is easy for the people to sell an LCD screen over a life insurance.
When you are converting the features into benefits, ensure that those are the ones what the customer wants. Undeniably, customer love to buy the products that make their life comfortable, elevate their status, give them pleasure and let them to showcase their personality. Also, they buy the products that help them to get rid of emotional and physical pain.
Not just pleasure will drive the customers to buy a product, but there are other things that drive the customer to buy a product including fairness, patriotism and justice. It is not possible for you to sell the coffee powder that is made of Arabian coffee seeds which do not taste really good.
We usually think that health and problems that you experience in the long run will have great impact on the decision of buying a product, but actually these will not have much impact.
The customer who wants to buy high heel shoes will buy the brand that sells a wide range of shoes that last for a long time and are cost-effective. The sensible customers will get themselves enlightened on the product prior to buying it.
Marketing versus manipulation
There is a thin line between marketing a product and manipulating the customers to buy the products. Basically, in marketing, marketers will say what the product is offering while manipulating, the marketers will tell what about the product that is not true. You should not misguide the audience and never forget to highlight the features that are true.
in content marketing, You need to create a positive and genuine impression about your product in the customer minds. If you try to misguide, your audience will lose trust on your brand and will never buy your products.